Digital Marketing, Minor
The minor in Digital Marketing program combines the knowledge and skills of traditional marketing with the rapidly-growing, dynamic field of digital marketing, including online advertising, social media content, search engine optimization, analytics, and video content.
What Can I Do with this Minor?
Digital Marketing has overtaken traditional marketing for most industries. With an increasing number of consumers making purchases online, advertisers are utilizing more digital resources to reach them. This minor program is intended to provide students with analytical and critical thinking skills in the domain of marketing, as well as the ability to successfully build and run digital marketing initiatives. Students who earn a minor in Digital Marketing may explore the following career opportunities:
- Content Manager & Strategist
- SEO/SEM Specialist
- Email Marketing Specialist
- Analysts & AI Specialist
- Marketing Manager
- Market Research Analyst
Â鶹Íø Information
- Degree Awarded
-
- Minor
- Â鶹Íø Type
-
- Minor
- Â鶹Íø Location
-
- Online
Related Â鶹Íøs
Management-Marketing, B.A. UG
The Management-Marketing degree prepares students for decision-making positions in a variety of industries. Students are taught how companies function and operate as well as broad based concepts such as business plan development, strategy, and corporate social responsibility.
Sport Marketing-Management, B.A. UG
The Sport Marketing-Management degree provides students with a curriculum focused on sport marketing, sport law, sport governance, and sport facility management.
Computer Information Systems, B.A. UG
Computer Information Systems is an interdisciplinary program combining business administration and computer science giving a graduate an understanding of how systems work, how to manage them, and how to create them.